Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Food and Tea in China

Chinese food is a very popular type of food among American's and has become a favorite to many. With this in mind, many people consider going to China to experience the food directly from China. The food alone in China makes China a top travel destination. However, it is to be of no surprise that the Chinese food in China is very different from the Americanized Chinese food available within the United States.

The quality of rice available in China is much different than anywhere else across the globe. China has an abundance of rice fields, making rice readily available within the country. Rice is one of the main dishes in any Chinese meal.

There are several different locations in China to visit for various dishes you might like to try. Beijing is well-known for their Peking duck. However, Shanghai is famous for their pork buns. It is all dependent on what it is you are looking for as to what area of ​​China you would be pleased the most within your travels abroad to China.

However, some food customs in China are very different than anywhere an American traveler would be used to. In most parts of China, soups are served after the meal. However, the Cantonese do serve soup before the meal.

Aside from the Chinese food us Americans have grown to love China for, China is also famous for their tea. They are most famous for their jasmine and green tea. So, while in China, do not pass up the opportunity to taste their tea.

Do You Need Help Getting Patio Furniture Accessories?

It can be great when it comes to getting all of the furniture that you want for your patio and arrange it exactly how you want it. The furniture can help to fill up empty spaces brilliantly by making the most out of the space available.

The thing is that though no matter how much furniture you get for your patio, it can sometimes still look bare. This can be a problem to some people and they just do not know what to do about it. However one way that can help to create the look is by the effective use of accessories.

Using Accessories to Brighter Up Your Patio

By the right arrangement and use of accessories, it can really help to create an inviting mood and it also helps to make the most out of the furniture. You can create a nice and surreal area out on your patio with the combination of high quality furniture and accessories. However, which accessories should you use? Well there are quite a few different accessories that you can get for your furniture including: –

o Cushions

o Parasols

o Blankets

o Planters

o Wind Chimes

This is just a few things that you can get to help to spruce up your patio furniture and it is quite easy to achieve a great look as well. You can make the chairs extremely comfortable by using nice cushions and the best thing is that you can choose what materials and styles to go for. You may want to go for silk cushions which can offer even more luxury and help you to get the most relaxing time possible. It also helps to enhance the mood of the surrounding atmosphere and it can be something that you are proud of at the same time.

Be Creative with Your Patio Furniture Accessories

When you buy the accessories for your patio furniture it gives you a chance to be extremely creative in order to help create the look that you desire. There is so much that you can do to get the best look possible while offering maximum comfort at the same time. You could use absolutely anything that you like whether you use a planter, ornaments, clocks or even wind chimes to spruce up your patio furniture. The accessories are certainly something that can add to the overall look and they can even make the patio furniture look better.

As you can see you can get some great accessories and basically you can use anything that you like to help to create that perfect look to bring out the full potential of the patio furniture.

Using Weight Loss Food Programs to Stay Healthy While You Drop the Pounds

No one likes to admit that they need to shed pounds. But when you are ready to admit it to yourself, you need to look at what the various weight loss food programs have to offer you. They are not all the same and you want to choose a plan to drop the weight that will be safe and successful.

The weight loss food program you pick needs to be customized to help you not just drop weight, but also allow you to maintain the loss afterwards. To do that, you need to concentrate on developing healthy habits that you can incorporated into your lifestyle. Most weight loss food programs claim to be effective in helping you to shed pounds but not all of them live up to their claims. You need to know what to look for in a plan that will succeed in what you want to accomplish for your body and your life.

A plan that is healthy, effective, and safe must include numerous elements that make it so. The diet that you describe to must be healthy and must ensure that you get a sufficient amount of vitamins, minerals, antioxidants, and nutrients. The diet plan must also focus on a healthy body and at the same time, reduce the number of calories that you take in.

Eating foods from all the essential food groups is important for your continued good health. Cutting out foods from any of the food groups is not recommended as it can lead you to become deficient in nutritional content. Your body needs variety in the foods you eat to keep you energetic and feeling well. Good weight loss food programs are not designed to deprive you, but are designed to help you to slim down.

The culture you live in affects your ability to lose weight. When looking at your options in weight loss food programs, bear your cultural considerations in mind. It will be easier to make the necessary changes in your life if you do not forget that your culture has an impact on your life. Healthy weight loss does not happen overnight. It is a gradual process that you work at day by day. If you try to push your body to shed pounds too quickly, you can harm your health. A goal of losing one to two pounds per week is a healthy one to aim for.

No matter what plan you decide to follow to shed pounds, you still need to be physically active. Exercise must be an important aspect of every program that is geared to watching the pounds melt away. You do not have to push yourself beyond your limits though. Exercising at least 30 to 40 minutes at a time, three to five times per week will help to keep you limber and will support your weight maintenance.